Earlier this month, it was formally announced at a grand ceremony during Paris Fashion Week that Zendaya’s first key role as the new brand Ambassadress for Lancôme would be fronting the ad campaign for Lancôme’s new “Idôle” Eau De Parfume Fragrance geared towards Millennials. The Fragrance isn’t expected to launch Worldwide until August 22, 2019. But now, Lancôme is giving early access to it’s newest Fragrance online at Lancome-USA starting tomorrow July 19, 2019, which gives you the opportunity to have the Fragrance ahead of its official release.
Zendaya in the “Idôle” Ad Campaign holding the “Idôle” 0.85 fl oz, and the 1.7 fl oz
Touted as the "Fragrance For The New Generation", this bottle, designed by architect Chafik Gasmi, is very sleek, at just 15mm in width, it is comparable to the size of a Smartphone device, which makes the perfume bottle very portable for the person that's always "On The Go". As for its scent, the floral scent was the creation of three female perfumers: Shyamala Maisondieu, Adriana Medina, and Nadège Le Garlantezec. The fragrance is a sustainably sourced Isparta Rose Petal Essence from Turkey made exclusively for Lancôme, along with Centifolia Rose grown in France, with notes of bergamot, accords of pear, India Jasmine Grandiflorum, and a "clean and glow" accord. Described as "Verdant and tender, fresh and voluptuous" the "Idôle" is set to be the cutting edge Fragrance of Lancôme.
The Fragrance is available in three sizes 0.85 fl oz at $59, 1.7 fl oz at $96, and 2.5 fl oz at $123. The Fragrance officially launches Worldwide on August 22, 2019.
Photo Credit: Lancôme
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